Does hosting a professional sports team benefit the local community? Evidence from property assessments

The Peculiar Externalities of Professional Team Sports

The economics literature has long been divided regarding whether competing sports teams can achieve the same, efficient allocation of playing skills that a revenue-maximizing league monopolist would choose despite the external effects the teams impose on each other in their pursuit of athletic talent. In this article an explicit consideration of the arbitrage incentives that underlie the market...

Estimating the Value of Brand Alliances in Professional Team Sports

Brands often form alliances to enhance their brand equities. In this paper, we examine the alliances between professional athletes (athlete brands) and sports teams (team brands) in the NBA. The athlete brands and team brands are matched to maximize the total added value created by the alliance. We obtain the athlete brand’s and the team brand’s respective gains from their alliance by estimatin...

Cost Benefit Analysis of Sports Medicine Team Coverage

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The future of evidence-based community benefit.

Developing an Holistic Sports Brand Equity Framework - The Case of a Professional Rugby Team

Purpose of Paper This article investigates components/factors that influence stakeholders’ perception of a professional sports team brand and how these components can generate brand equity for a professional sports team. Theoretical Background Utilising the work of Gladden et al. (1998) and their initial conceptual framework, the paper develops a brand equity conceptual framework applicable to ...